Mark Magnacca

Do you know how so many Financial Advisors have trouble answering the question “What do you do?”

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So What? How to Communicate What Really Matters to Your Audience

This concise book will help dramatically increase your effectiveness in any sales situation. Learn ten ways to apply the powerful So What Mindset in two hours or less. So What? is a seductively simple, straightforward idea that will radically change the way you communicate. Learn the skills that George Lucas, Lee Trevino and Walt Disney used to become successful. Read So What? How To Communicate What Really Matters to Your Audience.

Mark Magnacca is the author of two books So What? How to Communicate What Really Matters to Your Audience and The Product is You. In addition to personally coaching teams to increase their effectiveness in sales situations, he is president and co-founder of Allego, a Boston-based software company, which develops a revolutionary video-based sales learning platform that is changing the way global organizations train and enable their sales teams. He created as a resource for corporate sales managers and their sales teams to remind them of key concepts which accelerate "I love it. I need it. I'll buy it." results.

Mark Magnacca specializes in helping sales professionals create value for their clients and communicate that value in a simple, powerful, relevant style that accelerates business building.

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