Keynotes & Workshops

Bring Mark Magnacca into your company to help grow your business

The So What? Business Building Workshops

Its tough but true—the people you’re trying to communicate with, sell to or convince don’t really care about you. Nor do they care what you are trying to offer them – until they understand exactly how it will benefit them. If you recognize that one hard cold fact – and you know what to do about it – you’ll make more money, achieve greater success and have even more fun.

In each of these three specific workshops, each from 45-90 minutes, participants will learn strategies that have proven successful for both veteran and newer sales people.

The So What? Positioning Statement

Have you ever been asked, “What do you do?” and responded in a way that you knew the other person really didn’t understand? In this workshop, you will learn how to quickly and effectively communicate what you do in the form of a “So What Positioning Statement” wo that the other person really understands what you can do for them.
BENEFIT – You’ll learn how to make yourself memorable by having the right words at the right time when people ask, “What do you do?”

The So What? Personal Biography

Using a personal biography, you’ll learn how to set the state for any important opportunity. A personal biography help you communicate your character, competence, and common ground to prospects and clients.
BENEFIT – You’ll learn how to create and use your own personal biography to more effectively prospect for new clients and generate referrals from existing ones.

The So What? Referral Formula Strategy

Referrals have been recognized as the most powerful way for financial professionals to grow their business; however very few sales people have a formal and effective referral strategy.
BENEFIT – You’ll learn a proven referral formula to grow your business by leveraging your best relationships for Favorable Introductions to your ideal client.

The Results Accelerator Series

Mark's knowledge-application workshops are based upon his Results Accelerator Series programs. What makes them different from a keynote presentation is that they are designed to help participants specifically apply the ideas they learned. The typical format is a 45–90 minute presentation followed by a 45–90 minute knowledge application session where participants work with a partner or in small groups to apply the ideas they have learned to their business.

The Product is You

In this workshop, you will learn:

  • The importance of the first impression you leave in the minds of your prospects and clients.
  • To position yourself as an expert in your field with a biography and letters of recommendation.
  • To effectively generate referrals using your new collateral material.

A break out session with sample biographies for you to model and a written questionnaire is included to create your own biography.

Fishing Where the Fish Are

In this workshop, you will learn:

  • To effectively use your database to create "business intelligence" using the metaphor of a Fish Finder.
  • To apply this Fish Finder analogy for finding and closing new business.
  • To identify your ideal target client and the best strategy to use to attract them.

This new way of discerning information from your database will allow you to see patterns and connections that were previously invisible.

Contact Us for More Information on Mark's Workshops »


Presentations tailored to maximize the relevance of content for your participants

Mark brings a unique combination of dynamic content, relevant industry experience and an interactive presentation style that brings presentations to life.

  • Customized to your audience
  • Ideal for any sales team
  • Choose a 45, 60 or 90-minute presentation

Partial Client List:

  • American Century
  • Bank of America
  • Bank of Montreal
  • BB&T
  • BlackRock
  • BlueCross BlueShield
  • Commonwealth Financial
  • EMC
  • Fifth Third Bank
  • First Tennessee Bank
  • MetLife Financial Services
  • Merrill Lynch Wealth Management
  • Midland National
  • Morgan Stanley
  • Nationwide
  • New York Life Insurance
  • One America Securities
  • Pacific Life
  • Pioneer Investments
  • Principal Life Insurance Company
  • Smith Barney
  • Staples
  • The AmeritasAcacia Companies
  • The Guardian
  • Thrivent Financial for Lutherans
  • Transmerica Capital
  • UBS

Contact Us for More Information on having Mark as a Keynote speaker

So What Positioning Statement

You never get a second chance to make a first impression. The way you answer the question, “What do you do for a living?” usually determines whether or not people even want to listen to you.

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