Personal Branding Resources, Articles of Interest, and Book Recaps

Personal Branding Resources  

Sample Top 10 Generic So What Positioning Statements

Browse a sample of Mark's Top 10 Generic So What Positioning Statements Download Document

Sample Advisor So What Positioning Statements

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Articles of Interest  

Merrill Lynch Becomes Advisory Firm

Merrill Lynch appears to be transforming itself from a wirehouse to a gigantic financial planning firm, even though there's no talk of a new master plan. The firm is phasing out the "stockbroker" concept, at least for public consumption, and replacing it with "adviser." Merrill is using a blunt mix of rewards, punishments and intensive training to get there. It's even bringing in outside help to achieve its goals. Download Document

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