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The products below will give you a new perspective on your business or reinforce the lessons you may have learned in one of our workshops or keynotes.

So What? How to Communicate What Really Matters to Your Audience

Amazon.com
Every time you interact with a client, prospect or employee, they want to know two things: "What's your idea and why should I care?" If your explanation elicits a "So What?" response, you have not communicated "what's in it for the listener?" The most successful people know how to structure every message in a compelling way which emphasizes the benefits of their idea for the listener.
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SO WHAT? HOW TO COMMUNICATE WHAT REALLY MATTERS TO YOUR AUDIENCE for Kindle

Amazon.com
Every time you interact with a client, prospect or employee, they want to know two things: "What's your idea and why should I care?" If your explanation elicits a "So What?" response, you have not communicated "what's in it for the listener?" The most successful people know how to structure every message in a compelling way which emphasizes the benefits of their idea for the listener.
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Grab Your Audience's Attention: First Impressions Set the Presentation On-or Off--Course for Kindle

Amazon.com
Create an irresistable "Positioning Statement" that will make everyone want to know more about you!
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Buy It!: What's in It for Your Customers? For Kindle

Amazon.com
How to uncover and communicate the "So What?" benefits your customers really care about: the benefits that drive breakthrough success--in products, services, and in your own career!
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FT Press Delivers: 15 Lessons for Memorable Presentations

Amazon.com
This Unabridged Audible Audio Edition Collection includes lessons from Mark Magnacca, Jerry Weissman, David Levine, and David F. Stephan. Narrated by Ken Kliban.
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The Results Accelerator Series that Pacific Life licensed for all our wholesalers… has accomplished the key goals we set out to achieve… 1) helping wholesalers differentiate themselves; 2) providing advisors with a proven method to grow their business; 3) measurable new production. Dewey P. Bushaw, SVP, Annuities & Mutual Funds, Pacific Life

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