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Every time you interact with a client, prospect or employee, they want to know two things: "What's your idea and why should I care?" If your explanation elicits a "So What?" response, you have not communicated "what's in it for the listener?" The most successful people know how to structure every message in a compelling way which emphasizes the benefits of their idea for the listener.

Every time you interact with a client, prospect or employee, they want to know two things: "What's your idea and why should I care?" If your explanation elicits a "So What?" response, you have not communicated "what's in it for the listener?" The most successful people know how to structure every message in a compelling way which emphasizes the benefits of their idea for the listener.

Download the So What? e-book: $9.95 + tax

Create an irresistable "Positioning Statement" that will make everyone want to know more about you!

How to uncover and communicate the "So What?" benefits your customers really care about: the benefits that drive breakthrough success--in products, services, and in your own career!

This book is designed to help you figure out how you can use your biggest resource, you, more effectively. Each chapter is packed with specific strategies and tactics that show you both the "Why" and the "How" of personal marketing. "The Product Is You" demystifies the process of differentiating yourself in the market place. You will learn about a turnkey process known as C.A.L.M.

Download The Product is You e-book: $9.95 + tax

Explore the latest ideas and concepts by the author of "The Product is You", Mark Magnacca. Gain new perspectives on the power of scripting several elevator speeches. In today's financial world, the rules of the game are constantly changing. Following traditional business practices will put you at a disadvantage. Stay ahead of the game and gain a competitive advantage by ordering this audio CD today!

This Unabridged Audible Audio Edition Collection includes lessons from Mark Magnacca, Jerry Weissman, David Levine, and David F. Stephan. Narrated by Ken Kliban.